Before my China trip I was interviewed by Klement Cabana from pointoforigin.at about the thinking and decision styles of expert entrepreneurs and Effectuation.
The blog and the interview are both in German but the key points are that expert entrepreneurs use more often effectual logic than causal logic, that they control the future instead of predicting it, the illustration of the 5 principles of Effectuation, creativity, integration in strategy development, marketing, entrepreneurship, startups and innovation in big cooperations. This interview and a link to Saras Sarasvathy’s book “Effectuation” is now online. After the introduction text you can download the interview “Let the journey be the guide” as PDF or order Sarasvathy’s book from Amazon.
“Small companies wish to be big. Big companies wish to be entrepreneurial.”
Based on my Master’s Thesis research I’m continuing my Effectuation research journey and will meet Prof. Sarasvathy in July at Max Planck Institute in Jena. I’m curious about this opportunity and hope to get new insights and inspirations in the Theory of Effectuation as it dynamicaly evolves and its practical use. One other hint is an articles in the famous Journal of Marketing – so it seems as Effectuation is on its way to become a mainstream theory and principle. Good bye old causal days!
Keine passenden Artikel.
Trackbacks/Pingbacks
[...] 29. Jun, 2009 Read the English original article here! [...]