“Think Different” was the slogan of an Apple Computer advertising campaign from 1997 until 2002 created by the advertising agency TBWA Chiat/Day unit [1][2]. Here’s the poem of this inspiring ad campaing, written by the Chiat/ Day copywriter Craig Tanimoto: Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in [...]
Think different!
von Marcus am 20. Aug, 2008 in Entrepreneurship & Effectuation, Ideen & Inspiration
A Story about Dreams, Stereotypes and Opportunities
von Marcus am 15. Aug, 2008 in Entrepreneurship & Effectuation
This is a “little” story about the impact of stereotypes,presumptions, dreams, motivation, talents and opportunities. Important, watch the faces, think about it and TURN THE SOUND ON! As I see this video some months ago the first time, it was like now as I see it again – it gives me the heebie-jeebies. Listen to Britain’s [...]
Free Science-Based Potential Analysis
von Marcus am 11. Jul, 2008 in Ideen & Inspiration
HVB Profil GmbH is offering a free potential analysis on their website, the HVB Profil. You need to invest around 45 min. of your time to complete the online questionnaire. It’s necessary to answer quickly, otherwise you’ll distort the results. I think it’s possible to do the test in 20 – 30 min. The science-based [...]
Inspirationsquelle & Buchtipp!


