Think different!

“Think Different” was the slogan of an Apple Computer advertising campaign from 1997 until 2002 created by the advertising agency TBWA Chiat/Day unit [1].

Here’s the poem of this inspiring ad campaing, written by the Chiat/ Day copywriter Craig Tanimoto:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

… and see here one of the original tv spots, spoken by Richard Dreyfuss,

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